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Cleverly Market Your Business With Fridge Magnets

In a time challenged world we’re continually searching for just the right fast fix of relevant information; just in front of us for when we need it. In this situation a marriage of perfection was made.

Consumers wanted local information at hand just when they needed it and usually in a hurry.

The perfect conjuction of problem and solution was in the form of a fridge magnet. Discovered in the 1970’s the fridge magnet has grown ever more to occupy the sacred space on the home fridge. This piece of advertising real estate is now home to information on your local plumber, electrician, fast food pizza shop, takeaways, local politicians etcetera.

This fridge magnets are one of the products of this new generation – in the Modernized World.

The power of a humble fridge magnet rests in the fact that an average fridge is opened – read viewed – some 17 times a day. That’s a lot of views.

A fridge magnet marketing card uses the same rationale, but with a larger imprint area. This invention has a small magnet at the head of a printed card. For its size, the fridge magnet marketing card is less dollars for its initial outlay and cheaper to distribute. Both pluses, if you’re looking for a better advertising space to cost ratio.

For many small businesses needing to have a larger than average message on the family fridge, they are an effective choice.

A further extension of the fridge magnet has been the development of a thicker material suitable for car magnets. So these car magnets provide never seen before flexibility, to organizations, to transform their vehicles as mobile billboard.

A new idea is to have passers-by your car, pick a fridge magnet off the vehicle; combining the company’s advertising and means of contact via the fridge magnet. It’s a fresh way to promote and profit using magnets.